KiwiLink video… KiwiLink - the ultimate UW study buddy finder app! Download for free on iOS and Android! Problem: As a college freshman, I noticed it was hard to find relevant study buddies at the University of Washington. Research: Talking to my peers, I found that roughly 68% of my classmates at UW also struggled with this. Taking initiative to build: I really wanted to solve this problem, so I convinced some of my most talented friends to help me build KiwiLink Launch: In just 3 months, I led our team in narrowing down our scope, iteratively designing and engineering our platform, interfacing with customers and partners, and then finally releasing the KiwiLink iOS and Android app in September of 2020 Impact: After diligently leading product marketing and iterative agile development sprints, I drove KiwiLink to help 2,000+ UW students make 30,000+ relevant study buddy connections!

Problem: Jane Street had launched an MVP of an essential CLI tool to help traders simplify part of their workflow, but traders weren’t really using the tool at all This really bugged me - I wanted to figure out how to improve this product such that traders would find it much more accessible and helpful Execution process: First, I thought to analyze some existing usage data from the product. From there, I created some data visualizations which showcased weird and interesting insights, leading me to conduct 30 user research interviews to learn more and clear up confusion From the insights, I was able to write up a product roadmap for a version2 of this tool, addressing the problems I found from our user research. It included fixing bugs, removing unnecessary features, improving features, and setting up a marketing campaign Results? Traffic for this tool increased by 150% (from 200 users to 500 users)!

Problem: Teens need to learn about personal finance, but they don't want to. Existing tools are boring. Solution: My friend and I wanted to make a fun card game to teach teens about finance! Thus, we founded Noncents Games Process: We wrote a product spec document outlining the problem, our goals, and what we wanted to build. I hired an artist and a game designer. We had disagreements about the game's direction, educational content, and art. We used user research, our product spec, and advice from experts to compromise and decide on a direction. Results: Eventually, I was able to lead the team to ship the Noncents MVP and sell over 200 copies!